Vora Redesign — Visitor Flow

From discovery to conversion. Red = friction / improvement opportunity. Green/teal = healthy paths.

Friction point / gap
Improvement opportunity
Neutral / working element
Before (current)
Search enters
"fractional CFO
for SaaS startups"
SERP result
vcfo.com, startupcfo.ai
paro.ai — Vora invisible
Brand collision with Vora IQ
Competitor site
Full pages, blog
& calculators
Single SPA hash-route
Outcome
User converts
with competitor
0 content marketing assets
→ BEFORE →
After (redesign)
Search enters
Top-funnel: "asc 606 saas"
Mid-funnel: "fractional cfo services"
Bottom: "cfO cost guide"
3 distinct entry points
SERP result
Blog (#2),
Services (#3),
Pricing (#4)
Content paths
Blog → Services →
Pricing → Contact
Calculator + phone + form
Outcome
User converts
with Vora
Multiple CTAs per page
3 friction nodes:
1. "Vora" searched → Vora IQ (wrong brand)
2. SPA hash-routing → JS required (invisible to SEO)
3. One CTA → no self-qualification (one-size path)
3 fix layers:
1. Real URLs + blog pages (crawlable)
2. Pricing calculator (self-qualification)
3. Phone + form + CTA (split entry)